Displaying 145 - 180 of 3393 results
Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment As recruiters for the creative industries, including the digital industry, we are naturally very aware of the constant need for the sourcing of fresh talent...
Posted by: Creativepool
by Magnus Shaw. A couple of years ago an ailing roadside restaurant chain called in a radical TV chef to boost their menu and therefore their revenues. They refurbished some tired looking outlets, hired new people and ran a fairly hefty marketing...
Posted by: Creativepool
by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...
Posted by: Creativepool
by Printed.com. Every small business strives to win bigger and bigger clients who have more money to spend, but if you're going to to do this you need to pitch your services in a way that appeals to them and gives them confidence that you can...
Posted by: Creativepool
Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels. The project covers strategy, UX, design and...
Posted by: Rufus Leonard
by Magnus Shaw. Theodore Sturgeon was an American science fiction writer. A popular author, he is more widely known for his 'revelation' or law. It's a simple proposition which Sturgeon devised after spending years defending science fiction...
Posted by: Creativepool
by Magnus Shaw. I work as a copywriter and blogger. I also do something I call consultancy - advising people on their writing, marketing or branding, really. Sometimes, I produce or present radio programmes too. These are all very enjoyable and...
Posted by: Creativepool
by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...
Posted by: Creativepool
by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...
Posted by: Creativepool
by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...
Posted by: Creativepool
by Magnus Shaw For the advertising sector The Olympic Games are less about running, jumping and cycling - and more about the infamous copyright clampdown on certain words and branding devices. Those tussles have been well-covered on Creativepool and...
Posted by: Creativepool
by Ashley Morrison But not just any sort of fight. LinkedIn doesn't provide a sort of Brad Pitt / Edward Norton-inspired forum or portal where the first rule about Online Fight Club is that you don't talk about Online Fight Club. (Sorry if you...
Posted by: Creativepool
by Magnus Shaw If you've been following the BBC's peerless Olympic comedy "2012" you'll be more than familiar with Siobhan Sharpe and her empty-headed, rapid-fire marketing eyewash, delivered to perfection by the superb Jessica Hynes. Anyone who...
Posted by: Creativepool
by Magnus Shaw Last year I wrote a column on a brilliant campaign for Mooncup - an alternative female sanitary device. The brand's wit and frankness were refreshing and the correspondence I received suggested the gadget has many fans. And now a...
Posted by: Creativepool
by Jessica Hazel You might have noticed a vandalised Billboard featuring Go Compare's fictional opera singer Gio Compario recently and had a little chuckle to yourself. But this is not the work of a rebel with a step ladder, this is the latest...
Posted by: Creativepool
by Magnus Shaw Hello. And welcome to the Creativep ... LOUD MUSIC, SHOUTING, SOUND EFFECTS ... ool blog. I thought it would be useful to dis ... POP SONG, KIDS GIGGLING, CORNY JINGLE ... cuss how advertisers are handling broadcast ads on the inter...
Posted by: Creativepool
by Magnus Shaw Even readers of my advanced years may struggle to remember The Skids. Formed in Dunfermline in 1977, the band bridged the final days of punk rock and the birth of new wave pop. They were pretty successful too. Singles 'Masquerade',...
Posted by: Creativepool
by Magnus Shaw Last week I wrote a piece for Creativepool (which you can read here) explaining how the rubbish customer service offered by Orange ensured I would never purchase from them again, and simultaneously wasted their advertising budget. So...
Posted by: Creativepool
by Magnus Shaw So we're all agreed, social media is the brave new world of PR and advertising. A year ago there was some mileage in telling clients, and anyone else prepared to listen, the game was changing and it was time to get hip to the new...
Posted by: Creativepool
by Magnus Shaw Earlier today I had a phone call. When you're a freelance working from home, these are exciting moments. Unfortunately it was a sales call, which took much of the excitement out of this specific moment. But I hadn't spoken to anyone...
Posted by: Creativepool
by Jessica Hazel Online Logo Contests have been popping up all over the internet for quite some time now. They allow businesses and individuals to offer a set fee, or prize, for what they consider to be the best logo design. Hundreds of amazing...
Posted by: Creativepool
by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...
Posted by: Creativepool
I'm not a classic early adopter. I don't queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify...
Posted by: Creativepool
Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer...
Posted by: Creativepool Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...
Posted by: Creativepool
On 21st October 2008 a completely original advertising campaign was launched. Positioned on the sides of buses it carried the simple headline: 'There's probably no God. Now stop worrying and enjoy your life. This was the first time a marketing...
Posted by: Creativepool
Andrew Finan is a UK entrepreneur who has worked with games most of his life. In the nineties he ran a series of international chess events in the USA, Russia, Germany, France, the UK and Spain. They culminated in the World Chess Championship Final...
Posted by: Creativepool
Have you noticed how often “strategy” gets kicked around? Like its the magic ingredient to sell everything. And still, it means different things to different people. Let me share what I think. As a designer, like anyone in service or...
Posted by: Marc Posch
In the annals of cultural history, Punk stands as a testament to the power of rebellion and defiance. Emerging in the 1970s as a raw, unapologetic response to the stifling conservatism of the time, Punk music, fashion, and ethos shattered norms,...
Posted by: Marc Posch
Google is 25 years old, meaning that Search data is able to reflect 2.5 decades of human history. This time period includes, of course, the rapid popularisation of the internet, the genesis of social networks sites and YouTube - as well as much more....
Posted by: Novagram
For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...
Posted by: Lysle Wickersham
Why is academia so competitive? Because the stakes are so low. If you fail. You’re not really losing anything. What about brands acting in a kinder way? Is there anything to lose by not being nice? Or indeed anything to gain by wearing hearts...
Posted by: Simon Manchipp
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 10 March, the unified 2023 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
While 2022 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...
Posted by: The Darnell Works Agency
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial