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Industry
How-To: Choose the Perfect SMM Manager for Your Business
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | MakerWorkshop
Ace Your Next Project Manager Interview Using These 7 Tips
Job interviews can be nerve-racking, no matter the position you’re applying for. In fact, 93% of people say they feel anxiety leading up to the interview. One of the ways you can keep these nerves at bay is by preparing effectively. In this...
Posted by: Creativepool PartnerWorkshop
How to hire a great content manager
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool EditorialFeatures
How to hire a great studio manager – 5 top tips
Studios are busy and often chaotic environments that need to be run like the tightest of ships if they want to achieve their goals and produce quality work at scale and at speed. That’s why studio managers play such an integral role. According...
Posted by: Creativepool EditorialLeaders
"Share your brand's vision with the world and be proud of it" - With the Senior Manager of Innovation at Xaxis | #GettingToKnow
In her previous role, Julia Rast helped brands advance in the digital space by harnessing new technological solutions and innovations in the programmatic scene. Her open-mindedness and expertise as a leader in the scene is unquestionable. Julia...
Posted by: Creativepool EditorialLeaders
"I ignored the stipulation that I wouldn't succeed with no degree" - With the Marketing Manager of Saddington Baynes | #GettingToKnow
Sara Alam is 26 and the Marketing Manager of Saddington Baynes. She is talented and passionate enough that her determination and ambition will lead her anywhere, guiding her steady steps in a much competitive industry. The best part? She did not need...
Posted by: Creativepool EditorialJob Description: Design Manager
A design manager is employed to lead numerous design-related tasks. These may include web design, product development, advertising or general creative roles. These individuals can be employed in construction, in graphic design firms, in the...
Posted by: CreativepoolFeatures
The role of cartonboard in communicating sustainable values - By the General Manager of Pro Carton
Packaging is often the first thing any consumer is bound to see when approaching a product for the first time. It is the most important touchpoint between a brand and its target consumers - the place where all conversations about sustainable values...
Posted by: Creativepool EditorialLeaders
Spreading sustainable packaging with Tony Hitchin, General Manager of Pro Carton - #GettingToKnow
After a quick chat and after reviewing the conversation below, we can see why Tony Hitchin was asked to take on the role as General Manager of Pro Carton. Tony believes that no marketing plan should be small, for there is no small plan able to...
Posted by: Creativepool EditorialInspiration
The formal floral fancies of interior design manager April Sharman
Here at Creativepool, we could never be accused of staying in just one lane when it came to the creative industries. That’s why, today, we’ve chosen to shine our illustrious Member Spotlight on April Sharman, a design manager for Style Library...
Posted by: Creativepool EditorialWorkshop
Mentor Sessions: Tribal's social media manager on taking her skills offline
Eloise Varma is social media manager at London-based Tribal Worldwide but earlier this year, she took time out from her role at the agency to get involved with the Creative Mentor Network (CMN) programme. The organisation’s mission is to make...
Posted by: Creativepool EditorialInspiration
Brand Perspective with Diogo Pinheiro, Global Communications Manager at Heineken
As part of our "Five Minutes with..." Annual 2018 judges series, meet Diogo Pinheiro. Tell us what you do for a living? I’m the Global Communications Manager for Desperados, at The HEINEKEN Company. What does that involve? My functions have...
Posted by: Heather DeaconInspiration
Brand Perspective with Anna Pinckernelle, Marketing Manager at Star Alliance
As part of our 'Brand Perspective' Annual 2018 judges series, meet Anna Pinckernelle. Tell us what you do for a living and who you work for? I am the Marketing Manager for Star Alliance. What does that involve? Developing marketing strategies...
Posted by: Heather DeaconFeatures
The San Miguel Rich List: An interview with Senior Brand Manager, Dharmesh Rana
Last year, San Miguel, the premium Spanish beer brand, took a look back into their history in a bid to better understand their heritage and uncover a contemporary way of imparting that history onto beer drinkers all around the world. The result was...
Posted by: Heather DeaconJob Description: Brand Manager
Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. This is achieved by making sure their organisation's advertising and marketing activities send out the right image. Key...
Posted by: CreativepoolLeaders
M&C Saatchi appoint general manager for Australian brand consultancy and help Virgin Holidays counter Three's 'Holiday Spam'
Virgin Holidays has responded to a spoof ad by the mobile operator, Three, who launched a campaign by Wieden + Kennedy earlier this month, which berated people who shared their holiday snaps on social media networks, based around the #holidayspam...
Posted by: Benjamin HiornsInspiration
Transforming traditional Irish pubs into AR virtual museums #BehindTheIdea
Irish pubs are globally recognized cultural icons and continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved. To help showcase these pubs’ value and importance, Heineken has opened virtual...
Posted by: Creativepool EditorialFeatures
Global creative calendar: May 2024
Over the past four years, we have adapted together - and now, our ships are coming in. Comparatively, we may go less often, stay closer to home, and spend more time phoning things in … but new days are growing heavy with promise. In our refined...
Posted by: The Darnell Works AgencyInspiration
Whiskies chiselled from stone #BehindTheBrand
Culture-first creative agency LOVE have helped design and create Wildmoor, a new seven-strong range of whiskies by William Grant & Sons (WG&S) inspired by Scotland’s rugged beauty. LOVE was brought on board to help fashion WG&S’s stock of...
Posted by: Creativepool EditorialInspiration
The ever-changing statue celebrating the UK’s trillion-dollar tech sector #BehindTheIdea
GREAT, Pablo, and UNLIMITED recently announced the launch of the latest iteration of the Unicorn Kingdom campaign, with the world’s first ‘Ever-Changing Statue’ - a distinctive, 3D-hologram installation in New York City - to raise...
Posted by: Creativepool EditorialInspiration
GameStop shakes up the gaming scene with candy controllers #BehindTheBrand
GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...
Posted by: Creativepool EditorialIndustry
Annual 2024 - Who will see your work?
Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...
Posted by: CreativepoolInspiration
#MemberSpotlight on freelance writer and director Katerina Sfaellou
How did you get into the industry? I started on the corporate side of things many years ago, working on events and marketing activation campaigns. But I always wanted to be hands-on and combine my communications degree with the more creative side of...
Posted by: Creativepool EditorialInspiration
Phillips #ShareTheCare for mums across the world #BehindTheIdea
Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...
Posted by: Creativepool EditorialLeaders
Exploring the freedom of hybrid work with Julie Aguilera #GettingToKnow
Julie Aguilera is Associate Director & Head of Consumer at Rooster. Tell us a bit about your role! Is there a “typical” day? I work part time and am in the office once a week. My one day in the office is inevitably filled with...
Posted by: Creativepool EditorialInspiration
Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool EditorialInspiration
Let’s embrace our differences this International Women’s Day
By Gaynelle Brautigam, Head of Innovation at Tactical Sometimes, inequality isn’t easy to spot until you experience it first-hand. For example, I never gave much thought to being a second-generation immigrant, until I started applying for my...
Posted by: Creativepool EditorialInspiration
How we should be fostering diversity in the next generation of creatives #DiversityMonth
It should go without saying that the creative industries have the potential and the responsibility to reflect and celebrate the diversity of society, and to challenge and transform the status quo. However, according to a report by the Creative...
Posted by: Benjamin HiornsFeatures
Why Diversity Tactics in the Creative Industries Continue to Fall Short #DiversityMonth
Diversity is more than just a buzzword to be wheeled out every time you need to prove how “progressive” you are and it’s time all creatives sat up and took note. The clarion call has been ringing out for years now but from film and...
Posted by: Benjamin HiornsInspiration
Building a greener future for London with TfL #BehindTheIdea
Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...
Posted by: Creativepool EditorialInspiration
Bringing a very Japanese beer and a very British sport together #BehindTheIdea
Asahi Super Dry was the official beer of Rugby World Cup 2023, a fact that was promoted by Made in Amsterdam last year in a multi-channel campaign, running across TV, Social, (D)OOH & Retail. The collaboration between Made in Amsterdam and Asahi...
Posted by: Creativepool EditorialLeaders
#GettingtoKnow John Martinelli, Head of Production @ Solarflare
Tell us a bit about your role! Is there a “typical” day? My role as Director/Head of Production at Solarflare is very varied, so as cliche as it sounds no two days are the same. That said, I typically search for inspiration each...
Posted by: Creativepool EditorialInspiration
Alpro’s global redesign emphasises flavour #BehindTheBrand
According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...
Posted by: Creativepool EditorialInspiration
Peopleway repositions as an AI-led human behaviour product specialist #BehindTheBrand
Charged with building an end-to-end rework of Peopleway’s brand identity to better reflect its positioning, Wipro-owned global experience innovation consultancy Designit sought to cut through the complicated conversations around human behaviour...
Posted by: Creativepool EditorialInspiration
The EPIC untold story behind Fairytale of New York #BehindTheIdea
Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...
Posted by: Creativepool Editorial