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Leaders

Feeling twitchy? How the ad industry is upping its game through Twitch

It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...

Posted by: Proximity London
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Workshop

How to run a successful creative hack

Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team. Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...

Posted by: Creativepool Editorial
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Workshop

Q&A: General Art Director Questions

One of our interns had to interview me for school so I went ahead and recorded it. Now, the audio is awful and the video cut out half way through the interview, but hey... screw it. Hope this Q&A provides some insight into the basic job description...

Posted by: Kevin Forister
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Leaders

Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

Posted by: Creativepool Editorial
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Leaders

Preparing your submissions for the Annual 2018

The competition is heating up! With only three days left to submit your best work for the Annual 2018, we have put together a step by step guide to help you prepare your submissions. Your Profile & Projects Upload your project, complete with a...

Posted by: Creativepool
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Leaders

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Leaders

Clerkenwell Design Week: A must-see shortlist

The Clerkenwell Design Week kicks off today (May 23) and runs until Thursday (25). Whilst there is far too much to cover in one article (we'll be running a more comprehensive trends piece at the end of the week), we thought we'd highlight 10 of the...

Posted by: Creativepool Editorial
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Leaders

Sadiq Khan on the hunt for London's first chief digital officer

Ever since Sadiq Khan was elected as the Mayor of London last year, he's appeared, to me at least, to be the one progressive spark in an otherwise almost oppressively right-wing and regressive current regime. He's not perfect, but he's certainly a...

Posted by: Benjamin Hiorns
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Industry

The 7th Annual Lovie Awards call for entries is now open

If you create amazing work online in Europe, and you’d like to give that work a chance to stand out alongside the best work on the Internet then you should get to know The Lovie Awards. Now in its 7th year, The Lovies is the only awards...

Posted by: The Lovie Awards
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Leaders

Humans will need to become Cyborgs to survive according to Elon Musk

Technology is all around us. From the cars we drive to work in to the computers we spend our days glued to and the machinations that keep our global infrastructure in check. It's an unavoidable part of all our lives whether we want it to be or not....

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: A little bit of magic at Mina Lima

When Miraphora (Mina) and Eduardo (Lima) met on the set of the first Harry Potter film back in 2001, they joined forces to imagine and create the graphic universe that would become the entire Harry Potter film series. After seven years working...

Posted by: Kate Lewin
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Leaders

Designs unveiled for Moontopia, the self-sufficient lunar colony

Ever since the great space race of the 1960s, mankind has dreamt of living amongst the stars, and whilst the concept of lunar colonisation has been a mainstay of science fiction for decades, it's only recently that the idea appears to be broaching...

Posted by: Benjamin Hiorns
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Leaders

Code and Theory launch “One Night” Hotel app

Code and Theory and Standard International, the company behind The Standard hotels and the majority owner of the Bunkhouse Group, have launched One Night, the first third-party app for hotels designed by a hotel company. Following the success of...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Jalm&B, Mirror Lake, and Deliveroo

Kontrapunkt - Jalm&B & Orkla Foods Danish consultancy Kontrapunkt has designed the branding and packaging for new frozen bakery goods brand Jalm&B, which aims to combine frozen food with fine craftsmanship. Kontrapunkt created the name, visual...

Posted by: Creativepool Editorial
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Leaders

BitTorrent offers cash grants of up to $100,000 to creatives

In many ways, it's harder than ever before to be a creative. Not only because there are more competitors than ever before to contend with, but because the kind of grants and subsidies offered to other industries are preciously difficult to come by...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Forever Hope to Netflix

Branch - Forever Hope Foundation The Branch consultancy has worked on the development strategy and brand identity for the charity startup Forever Hope Foundation (FHF), which was set up to partner with other charities and run high-end events for...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

McCann HumanCare - Docusol How could I not begin this week's run of creative excellence with a spot involving a singing nappy? The online film, by McCann HumanCare, is part of children's constipation brand Docusol's “Make a Nappy Happy”...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Jersey, Whisky, the Roundhouse & More

Monotype - Transport for London Monotype, the font and technology specialist, has updated the iconic Transport for London typeface to coincide with its centenary, featuring new hashtag, @ and ampersand signs. The new typeface, called...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Politics to Chocolate, or both

Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...

Posted by: Benjamin Hiorns
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Workshop

How to write effective job adverts

Writing an effective job advert to attract the best candidates to your jobs is a very important part of using any job site. A simple rule as you are going through the process is to think about your target audience - ie. think what would you like to...

Posted by: Creativepool
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Leaders

A giant game of Guess Who promotes rock legends Wembley show

Of all the board games from my childhood, few elicit the same pangs of nostalgia as Guess Who? This was less of a game, more of a light detective simulation, and the fact that it also contained some rather hilarious caricatures certainly didn't...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Blink

Bringing home a bounty of awards The Blink Productions family have had a truly amazing week when it comes to mantelpiece clobber, with a veritable bounty of awards success. First up, Televisual ranked Blink as the Best Production Company and Dougal...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: JWT

Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...

Posted by: Creativepool Editorial

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