Displaying 37 - 63 of 63 results
ITV2 is not a channel I frequent. Chiefly because I’m the kind of person who’d probably prefer to watch footage of his own conception than an episode of Geordie Shore, but also because the channel’s identity has (up to this point at...
Posted by: Benjamin Hiorns
Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close...
Posted by: Creativepool
Today, one of the great British brands is celebrating its 100th birthday: Ladybird, publishers of children's books with an instantly recognisable format and feel, and - during the Second World War - absolutely identical in terms of number of...
Posted by: Ashley Morrison
This week has been one big, fat customer relations fail in the life of Creativepool’s grumpiest blogger. That’s me, by the way, and it’s a title I’m rather proud of. Oh, and before you go all grammar guru on me, and tell me...
Posted by: Ashley Morrison
It all started innocently enough. Somebody I follow on Twitter, re-tweeted a post from somebody I don’t. The post suggested there had been severe wrongdoing in the Thatcher government of the 1980s, including the deeds of Mrs. Thatcher herself,...
Posted by: Magnus Shaw
Kevin Roberts, Saatchi & Saatchi's Lancaster-born global chief executive, is to be one of the hosts at this years 'Be Inspired Business Awards', Lancashire's leading business awards ceremony. Roberts will be one of the featured hosts at the event,...
Posted by: Benjamin Hiorns
I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...
Posted by: Creativepool
So it’s 2014 and you’re on a quest to land a new job at a brilliant agency. But how do you make sure you stand out from the hundreds of people doing exactly the same? Our Creative Director, Martin Homent, shares his tips and insight into...
Posted by: Tribe Marketing
Many Creativepool readers are already well into their career, but it's clear a fair few are just starting out, possibly still seeking their first gig. If that's you, please stay with me. First, let me say that I recognise your wretched luck. You're...
Posted by: Magnus Shaw
When people ask what I do for a living, I tend to get in a terrible flap. This is largely because I do a variety of things. I pen pieces about music, I blog about advertising and the creative industry (obviously), I present podcasts and radio...
Posted by: Magnus Shaw
First, a bit of background. The Huffington Post is an online newspaper and it's rather successful. Actually it calls itself a 'news aggregator and blog' - but considering that is less clear than 'online newspaper', we'll stick with the latter. It was...
Posted by: Magnus Shaw
Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...
Posted by: Magnus Shaw
Over the last week, I've very much enjoyed reading a debate, prompted by one of my Creativepool columns, on LinkedIn. It's always particularly satisfying to find creative professionals reacting to a piece I've written and I'm grateful to anyone who...
Posted by: Magnus Shaw
We like Galaxy chocolate bars, I think we're all agreed on that. Lovely, creamy, sugary sledges of tooth rotting gorgeousness, all bundled in delightfully gold foil - wonderful stuff. Mind you, we shouldn't be surprised we think this way, because for...
Posted by: Creativepool
Once your CV is complete, ask yourself: Will an employer want to read it? Is the layout professional? Is it easy to read? Have I used a clear typeface and appropriate font size? If an employer 'glanced' over it, do the key points stand out? Is...
Posted by: Creativepool
by Magnus Shaw. The last time I worked on a major print campaign, we employed a piece of software to automate the production process. It was a clever bit of kit. Once the parameters had been set by a designer (ad sizes, logo clearance, calls to...
Posted by: Creativepool
by Ashley Morrison But not just any sort of fight. LinkedIn doesn't provide a sort of Brad Pitt / Edward Norton-inspired forum or portal where the first rule about Online Fight Club is that you don't talk about Online Fight Club. (Sorry if you...
Posted by: Creativepool
by Ashley Morrison I'm very happy to take advice from people. The main caveat is that it has to be from someone who knows what they're talking about. The second caveat is that they have to practise what they preach. Below is a genuine profile from...
Posted by: Creativepool
There are many signs that something is going wrong. The scarcity of invitations to join the staff of a particular agency; the lack of requests to pencil out dates in your diary and the distant memory of those top-dollar, overnight emergency...
Posted by: Creativepool
There are hundreds of techniques and ideas that people have about how to write the perfect CV. Writing a winning CV for work in the creative industries is different from most industries. If you are a creative then quite often a great portfolio will...
Posted by: Creativepool
For those of you too fresh of face and short of tooth to remember, the punk movement spewed into the mainstream from the basements of Soho and shops of the Kings Road during the feverish summer of 1976. For many, it was the most radical and...
Posted by: Creativepool
Being a freelancer often means working alone and working alone means relying on your own wits and the right tools. For a creative freelancer, those tools will, of course, depend on the role you’ve built for yourself. You’ll rarely hear of...
Posted by: Benjamin Hiorns
As we leave November behind at fully embrace the Christmas season, Josh Pearce, Creative Director at Dark Horses, talks us through the festive ads that stood out among the glut of so-so offerings this year. Like looking in the fridge on December...
Posted by: Creativepool Editorial
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
I’m baking bread. You should too. It’s fun. Creative. Somehow messy. I personally don’t follow a recipe; it’s a pretty straight-forward process. Below is a standard recipe:(1) Dissolve yeast in warm water in a large bowl. Add the sugar, 1...
Posted by: Andrea