Displaying 757 - 792 of 820 results
Vodafone Ireland has teamed up with Grey London for a campaign that promotes the telecommunication company's “Vodafone Home” plans. The campaign, called “not everything should be mobile,” consists of a 40 second TV spot (which...
Posted by: Benjamin Hiorns
Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...
Posted by: bluemarlin
Resource is the first major event dedicated to the circular economy, and is set to uncover the next generation of UK entrepreneurs, experts and innovators, who can help UK businesses of the future adopt a circular economic approach. The term...
Posted by: Benjamin Hiorns
Coca-Cola bought its first 18% stake in Innocent in 2009. Four years later, in 2013, the soft drinks giant upped its ownership of the smoothie brand to 90%. Why was Coke so keen to spend hundreds of millions buying Innocent? We have a pretty good...
Posted by: bluemarlin
Alan Lafley, Procter & Gamble's chairman and CEO announced last Friday after a fiscal fourth-quarter earnings call, that the consumer products giant are planning to shed up to 100 brands to help make P&G a more efficient and streamlined company....
Posted by: Benjamin Hiorns
DigitasLBi Chicago will be bringing in writers from Buzzfeed, the web's foremost social news and entertainment website, to help generate more effective social advertising campaigns. Writers will be brought in through the “Buzzfeed in...
Posted by: Benjamin Hiorns
The health behaviour experts at Ogilvy CommonHealth Worldwide announced yesterday that its New Jersey office had made five promotions and made two new hires. Promotions Former account executive Libber Werner has been promoted to the role of senior...
Posted by: Benjamin Hiorns
The late Douglas Adams wrote one of the smartest, most intriguing and funniest books of the 20th century. It was called 'The Hitchhiker's Guide To The Galaxy'. For the uninitiated, it features an electronic book (before they were real things), also...
Posted by: Magnus Shaw
Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...
Posted by: Magnus Shaw
It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...
Posted by: Benjamin Hiorns
A new ad campaign for Thetrainline.com highlights how its bespoke app (available for Android and iOS devices) is (as the tagline says) “Brilliant for train stuff, but rubbish for anything else.” The campaign launched earlier this week,...
Posted by: Benjamin Hiorns
Getting an advertisement completely and utterly wrong is quite an art. For starters, it takes two parties who at least profess to know what they're doing: the client and the agency. Then the brief must wildly misunderstand the nature of the audience...
Posted by: Magnus Shaw
When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...
Posted by: Magnus Shaw
It was announced yesterday that Justin Tauber is to assume the position of Director of Platforms and Operations at Lowe Profero in Australia. The role was created especially for Tauber, who previously held the title of Head of Platforms at Lowe...
Posted by: Benjamin Hiorns
Last week saw Sir John Heggarty proclaiming most modern advertising to be sh*t. Perhaps there's something in the bracing Spring air, because this week ITV's commercial boss Simon Daglish has warned brands that '90% of content is crap'. Some livewires...
Posted by: Magnus Shaw
In the UK, we have the odd instance of a fringe school pressing for the right to teach archaic or arcane ideas to children. This is usually the desire to include creationism, or other religious notions, in their science classes. In the USA it's a...
Posted by: Magnus Shaw
Do you remember Cait Reilly? She was the graduate who brought a legal case against the government after she was forced to abandon her voluntary work with a museum, and replace it with unpaid 'work experience' at Poundland. Both situations allowed her...
Posted by: Magnus Shaw
5 reasons that the water category is on the rise according to Guy Williams. 1. The trend towards health consciousness. People have a better understanding of the importance of hydration and growing concerns about obesity and other related diseases...
Posted by: bluemarlin
Global marketing and technology agency DigitasLBi has been named as a Google Analytics Premium Authorised Reseller. The agency has been approved by Google to join a select group of only 8 Google Analytics Authorized Premium Resellers in the UK,...
Posted by: Digitas
Huw Thomas addressed a capacity crowd at the inaugural RunwaysUK Conference, 'Airport Infrastructure for a Future Britain'. The event was attended by Sir Howard Davies, head of the Government's Airports Commission, and moderated by Newsnight...
Posted by: Foster + Partners
When I blogged about the John Lewis Christmas ad a few weeks ago - the one featuring the hare and the bear…and the despair of the rather wet Lily Allen cover of Keane’s ‘Somewhere Only We Know’ - a lot of people balked at the...
Posted by: Ashley Morrison
Anyone who works around the Silicon Roundabout is familiar with the noise of building work. It’s happening all around and the amount of old buildings coming down and new ones rising up is accelerating fast. One of the reasons for the surge in...
Posted by: Every Interaction
Whether you consider it a good idea or not, thanks to the coalition government, it seems the increased involvement of private companies in the NHS is a racing certainty. And what could possibly go wrong? Just look how affordable and reliable the...
Posted by: Magnus Shaw
Our friends at the ASA have announced they are investigating the Government-backed campaign which saw vans driving through London, calling on 'illegal immigrants' to leave the country or face arrest. This follows 60 complaints and, despite some...
Posted by: Magnus Shaw
In a continution of FindGood's effort to see what smaller marketing agencies are saying about the Publicis/Omnicom merger, we asked MD of marketing agency Incite, Kristian Gough what he thought about the upcoming move and how he saw it affecting the...
Posted by: FindGood
Would your mum understand that? It's fair to say that most of us hate bureaucracy. And meaningless, wordy bureaucracy even more. I've lost count of the number of times I've received a massive epistle from Barnet council when all they really want to...
Posted by: Ashley Morrison
Have you ever been to Cannes? Not on a cycling holiday, but the festival? No, not the movie festival - the creativity festival, The Lions? Ever been to that? Me neither - but I do find myself reading about it every year; largely because the industry...
Posted by: Magnus Shaw
A friend of mine applied for a job last month. He's a talented creative professional with many years' experience in the advertising and media industries. Currently in demand as an independent consultant, he didn't apply out of necessity or...
Posted by: Magnus Shaw
If advertising is about anything, it's about influence and persuasion. So allow me to tell you a tale which perfectly illustrates the strange and mysterious ways in which the human psyche is influenced and persuaded. This is the story of a man who...
Posted by: Magnus Shaw
Everybody knows that the creative industry is a hard field to crack into when you are first starting out. Everyone also knows that job offers mostly come about because of who you know, rather than what you know and whatever vast sum your student loan...
Posted by: Creativepool
The old adage asserts, 'Word of mouth is the best advertising'. And there's a lot of truth in that. When a satisfied customer recommends a product or service to a potential customer, a form of potent and cost-free advertising has taken place and it's...
Posted by: Magnus Shaw
Build a relationship with your recruiter to ensure that you are well placed to take advantage of the job opportunities they find. We explain why it’s important for us to have a good working partnership with our candidates and how our candidates...
Posted by: Source
28 March 2013 was a big day for the British creative industries. It was the day that saw the birth of an important new national initiative - Create Britain - to promote and celebrate homegrown creative talent in all its original and talented...
Posted by: Creativepool
You may have noticed Marissa Mayer, the CEO of Yahoo!, kicking up some dust last month, when she announced a complete ban on working from home. This, she claimed, was to encourage collaborative working and collective thinking. However, there was a...
Posted by: Creativepool
According to a 2010 TUC survey, one third of safety representatives reported bullying at work as a problem. In addition, the Chartered Institute of Personnel & Development reports that bullying, harassment and victimisation are ongoing issues in UK...
Posted by: Source
Congratulations you have a job interview! However, have you given much thought to negotiating your salary compensation package if you get a job offer? Are you honing your negotiation skills, in readiness for a job offer? Don’t fall down at the...
Posted by: Source