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Features

Making Brands Beautiful – A #CreativeCaseStudy on M&S Farm to Foodhall

Nate Camponi, a Director at Chief TV, made a series of beautiful short films for M&S with celebrity chef Tom Kerridge earlier this year. In this piece, Nate explores how to tell big corporate stories in a more digestible way and what you can do from...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on UX/UI Designer & Art Director Emilio Cid

How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...

Posted by: Creativepool Editorial
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Features

Should I Work Over the Holidays as a Freelancer? #HolidaysMonth

Christmas is something of a mixed bag for me and has been ever since I made the decision to go freelance almost two decades ago now. On one hand, everyone else if off work so it’s tempting to take the opportunity to cool the jets for a week or...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow the “creative partners of the future”

This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Craft Founder Dan Crowder

Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...

Posted by: Creativepool Editorial
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Features

Global creative calendar: November 2023

A commitment to lifelong learning promises many prolific returns. Expanding knowledge allows us to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation enhances professional...

Posted by: The Darnell Works Agency
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Leaders

#GettingToKnow OJ Deady Co-founder & Managing Partner @ TwelveA.M.

Tell us a bit about your role! Is there a “typical” day? Thinking about this question I’m quite glad there really isn’t a ‘typical day’. What attracted me to the agency world, coming from an in-house role very...

Posted by: Creativepool Editorial
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Inspiration

The World’s First Augmented Performance Agency #CompanySpotlight

It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...

Posted by: Creativepool Editorial
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Leaders

Growing unicorns with Mulenga Agley | #GettingToKnow

Mulenga Agley is on a mission to grow unicorns. As founder and CEO of growth marketing agency Growthcurve, Mulenga and his team employ the latest marketing techniques to help VC-backed startups grow exponentially. After nearly a decade in the...

Posted by: Creativepool Editorial
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Inspiration

Celebrating the in-camera discipline of Ken Gerhardt #MemberSpotlight

How did you get into the industry? My interest in the fine arts and my desire to study got me talking to a professional photographer outside the art school. He asked when in my spare time if I would be interested in assisting him on assignments....

Posted by: Creativepool Editorial
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Features

#CreativeTips - Protecting Your Mental Health #MentalHealthMonth

The creative industries offer some of the most fulfilling yet rewarding careers going. I should know, having worked within them now for nearly 20 years. However, while a creative career can be deeply rewarding, it can come with some unique pressures...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on Taker | Maker Founder, Julia Pysmenna

How did you get into the industry? From the age of 14, my life has been interwoven with the creative and media sectors. I embarked on my career journey as a journalist in print media and evolved into roles as a PR manager and marketer. This...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow The1stMovement Founder/CSO Ming Chan

Tell us a bit about your role! Is there a “typical” day? My work day starts at 8:30am and ends at 5:30pm and typically includes both working in the business and working on the business. As Chief Strategy Officer, I’m responsible...

Posted by: Creativepool Editorial
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Leaders

#CreativeLeaders | An interview with Iris Worldwide’s Ross Taylor

This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...

Posted by: Benjamin Hiorns
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Industry

How much should I charge as a freelance furniture designer?

As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Bader Rutter CCO Ned Brown

Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...

Posted by: Creativepool Editorial
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Features

6 Great Hollywood Directors Who Started in Advertising #MediaMonth

When we think of Hollywood directors, we often envision them immersed in the world of film from the get-go. Directors like Quentin Tarantino and Christopher Nolan appear to have been born to entertain us with epic movies that push the boundaries of...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Mike Khouri, CEO @ Tactical

Tell us a bit about your role! Is there a “typical” day? I don’t think there’s ever a typical day. And I love that there isn’t. I started Tactical ten years ago during the early days of the iPhone and in the...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Baggi, an agency born in lockdown

This week, we caught up with Mark Baxter, Founder at Baggi, to discuss his young agency’s beginnings and optimistic future. How was your company born and where are you based? BAGGI were born in the middle of lockdown. It felt like the right...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Ajalin Zenon, Global Brand Strategist at Goat

Tell us a bit about your role! Is there a “typical” day? For me there is no such thing as a typical day, more a typical week. It’s important that we start the week prepared in order to deliver the best work for clients. On a...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on former BBC in-house agency Red Bee Creative

Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Obelisk Agency Creative Director, Silvia Bosoiu

A creative director with over a decade of experience, Silvia is a fascinating individual that loves to experiment with ideas and let her mind run wild. As Co-Founder and CD at the Obelisk Agency, she has worked for everyone from tiny startups to...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Brad Collett, ECD at Stanley St

Tell us a bit about your role! Is there a “typical” day? I’m the ECD at Stanley St. We’re a fully integrated agency, so no two days are really ever the same. One day I’m out shooting a brand ad with our internal...

Posted by: Creativepool Editorial

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