Displaying 145 - 180 of 860 results
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
For this week’s member spotlight, we turn our focus to Alan Parry, a “a post-production nerd turned video production swiss army knife.” He freelances under the name Velvet Pig and specialises as an editor and motion graphics...
Posted by: Creativepool Editorial
“lurid, exploitative, and sensational subject matter” Nope, not a pithy framing of social media, but the definition of a genre of serialised storytelling from the last Century, known as pulp fiction. Pulp was named after the cheap paper it was...
Posted by: Richard
“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...
Posted by: Creativepool Editorial
A great website build is a delicate balance between the needs of the end user, the objectives of the client, and something that’s functional and looks fantastic. The Being Group’s Head of Web, Karven Kwan, shares how running a successful...
Posted by: The Being Group
For this week’s getting to know feature, we’re sitting down with Graham Sykes, ECD at Landor & Fitch and a man with a storied history in the creatives industries. Tell us a bit about your role! Is there a “typical” day? No...
Posted by: Creativepool Editorial
I’ve been a freelance writer for well over a decade now and have never once felt like a “second best” option. I might have fallen into freelancing, but I did so with open eyes and knew exactly what the drawbacks would be (primarily...
Posted by: Benjamin Hiorns
Some days I get to work from home. It’s not often or to a regular pattern, but one thing I have noticed is that the ‘distraction-pull’ is no greater or less than being in the office - which appears (from reading other’s...
Posted by: Richard
Ever since our ancestors first gathered around campfires, listening in silent wonder to spoken history, people have always loved stories. We’re hardwired to adore a tale well told - which is one of the many reasons great copy is critical to...
Posted by: The Being Group
From branding and identity to digital illustration, Gracie Healey is a creative that wears all sorts of creative hats but calls herself a graphic designer an illustrator for the sake of convenience. She’s spent the last decade working in...
Posted by: Creativepool Editorial
Working closely with content marketing teams is an inevitable part of the SEO professional’s daily life. A majority of the interaction happens through managing the creation of content. SEOs, for better or worse, put their watchful gaze on each...
Posted by: Creativepool Editorial
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
Tell us a bit about your role! Is there a “typical” day? I am the ECD and co-founder at SHARE Creative, and I am responsible our strategic and creative teams and their output, as well as overall agency growth and success. A typical day...
Posted by: Creativepool Editorial
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
PUSH Mind and Body, a leading wellbeing and mental health training company, recently joined forces with Brixton Finishing School to support a work-focused community training programme for young people. The ADcademy programme, run by Brixton...
Posted by: Benjamin Hiorns
Sometimes, the most constructive thing you can do is wipe the slate clean, salt the earth and start again. Yes, it can be painful to walk away from hours, days or even weeks worth of work but, as the old saying goes, you can’t polish a turd no...
Posted by: Benjamin Hiorns
Dave Sullivan is a Creative Director and Senior Creative with a copywriting background but a strong eye for design and art direction. During his 20+ year career he’s worked at top London agencies, won numerous awards at everything from D&AD...
Posted by: Creativepool Editorial
Jo Webb, Creative Director at Merkle B2B, joined the agency last year and has 20 years of experience in the advertising industry. Former Campaign magazine ‘Face to Watch’ and an award-winning copywriter, Jo has had a successful freelance...
Posted by: Creativepool Editorial
I’m going to shuffle out on limb here, and take a moment to ask when exactly we decided everything - from a reception lobby to an exhibition to any old corner of a field at an outdoor event - needed to be an ‘immersive...
Posted by: Richard
Greg Gibson is a creative director and designer living and working in San Diego, California. He is a Partner & CCO at Grizzly, a hybrid creative company based in San Diego and Austin, Texas. Over the last eight years, Greg has led the...
Posted by: Creativepool Editorial
When is someone else's good idea just too good to resist? Bad artists borrow, good artists steal. Or is it the other way around? Or are the best artists the ones who use the right tools or learn to make better ones? Corvids are great. And great...
Posted by: Richard
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
Simply Be has launched a bold rallying cry the summer calling for an end to bad fitting fashion. The campaign by integrated creative agency ODD is called “F-it" and sees the brand expanding beyond the perceptions of being a plus-size only...
Posted by: Creativepool Editorial
We speak to a lot of designers and creative directors here at the Creativepool member spotlight but, for whatever reason, we rarely speak to writers. Luc Benyon, however, is more than just a writer. The Zurich-based Luc is a branding expert, writer...
Posted by: Creativepool Editorial
Spencer Buck studied at the revered Somerset College of Arts & Technology before landing his first job at drink's packaging specialists Blackburn’s. Two years later, he left London and helped run a small creative agency near Bath with two of...
Posted by: Creativepool Editorial
Stereotypically, the ideal employee is seen as strong, ambitious, and someone who strives for absolute perfection. These traits are not going to be the same for every employee. The expectations put on employees to be perfect is unfair. When...
Posted by: Creativepool Editorial
When it comes to accessibility, one sector of society that appears to have been largely neglected is dyslexic readers. As a lifelong keen reader (and professional writer for almost two decades) the concept of struggling so fundamentally with the...
Posted by: Benjamin Hiorns
Up till now, Artificial Intelligence (AI) within the world of marketing has largely been centred around using algorithms to make decisions or analyse data. Now, however, we are seeing real breakthroughs in AI successfully performing jobs that humans...
Posted by: Creativepool Editorial
Putting together an awards entry takes a bit of science and art. We've compiled this Top 10 list from judges and winners to give you the knowledge on how to create the perfect submission. 1. Tell a story Everyone loves a good story. The best way to...
Posted by: Creativepool
The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...
Posted by: Creativepool Editorial
Imagination is a wonderful thing. Without it, the creative industries would cease to exist and we’d be living in a world full of blank concrete slabs and beige uniforms. It’s also the name of a rather exciting agency with offices around...
Posted by: Creativepool Editorial
There’s nothing like a good book to freshen up on your skills and learn something new to improve your career. Fortunately, there are thousands of interesting books, tomes and volumes out there that can be of inspiration to any creative...
Posted by: Creativepool Editorial
The Air and Space Operations division of the Royal Air Force doesn't get much drama on a day-to-day basis; but when they do, it's as high-stakes as you could ever imagine. The Royal Air Force needed to recruit the right people to help protect the...
Posted by: Creativepool Editorial
With a Masters in Medieval Literature, Creative Director Clare Wilson is yet another proof that there isn't a fixed way to develop some explosive creative talent - and her work demonstrates this in the best ways possible. Clare has all the features...
Posted by: Creativepool Editorial
We’ve all been talking a lot about the metaverse this month. But whereas most of the content seems to revolve around what it can’t do and questioning its limits, I thought I’d close out metaverse month by looking at one subset of...
Posted by: Benjamin Hiorns
Last week, I openly celebrated the brands that were sticking it to Putin by either pulling out of Russia entirely or even going further to outright condemn the actions of the mad tyrant through creative means. Today, however, I’ll be looking at...
Posted by: Benjamin Hiorns