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Industry

How to hire an Interior Designer

Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...

Posted by: Creativepool Editorial
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Features

10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth

Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...

Posted by: Benjamin Hiorns
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Industry

How to hire a Typographer

In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...

Posted by: Creativepool Editorial
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Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial
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Workshop

The Turkish production studio with global ambitions #CompanySpotlight

This week we spoke to Anima Instanbul, to discuss the challenges and opportunities associated with being a production studio based outside of the European and US creative bubble. How was your company formed, and where are you based? Anima was...

Posted by: Creativepool Editorial
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Inspiration

Swift Creatives unveils personalised AI assistant #BehindTheIdea

AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...

Posted by: Creativepool Editorial
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Inspiration

Happy World Book Day: Here are five books to read for business success

Today is World Book Day. Children across the country will receive vouchers to be spent on books whilst dressing up as their favourite literary characters - but those who have aged out of these festivities can still participate by celebrating their...

Posted by: Novagram
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Industry

How to hire an Events Designer

Planning an event can be a daunting task, requiring meticulous attention to detail and a fair amount of creative flair. When it comes to making your event a success, whether it's a corporate gathering, a wedding, or a private celebration, hiring the...

Posted by: Creativepool Editorial
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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
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Inspiration

KOTEX tackle taboo-breaking design in menstrual health #BehindTheBrand

Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...

Posted by: Creativepool Editorial
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Inspiration

The agency founder who became her own client #BehindTheBrand

Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...

Posted by: Creativepool Editorial
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Leaders

#MemberSpotlight on commercial director and filmmaker Martin Edwards

How did you get into the industry? I was living the dream of being an indie filmmaker in New York-in other words, struggling to pay the rent and eating a lot of iffy cheeseburgers-when a friend hooked me up with a gig at a SoHo ad agency....

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on illustrator and designer Andy Carolan

How did you get into the industry? It was actually by accident! Many years ago I was diagnosed with ME/CFS and found that I went from being an energetic person to one who was effectively ‘marooned’ at home. As I had always been artistic...

Posted by: Creativepool Editorial
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Workshop

What the UKs favourite ads of 2023 say about adland in 2024

They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...

Posted by: Benjamin Hiorns
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Inspiration

VoucherCodes rebrands with a more personal touch #BehindTheBrand

The UK’s most trusted savings site has announced the first step in its wider growth strategy for 2024, a new visual identity by Naked Ideas. The bolder look is designed to connect with consumers on a deeper level, putting the brand and the...

Posted by: Creativepool Editorial
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Features

The Top 10 AI Trends of 2024 #PredictionsMonth

The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...

Posted by: Benjamin Hiorns
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Industry

Creative Careers in Gaming Industry - TOP 6

Looking for creative caree­rs in gaming? The gaming industry has plenty of roles for those­ with artistic talent who love creating game­s. This article will introduce six exciting care­ers, from game artists to game...

Posted by: Creativepool Partner
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Inspiration

What all Creatives Can Learn from Hayao Miyazaki

There are few creative directors in recent history as revered and beloved as Studio Ghibli mastermind Hayao Miyazaki. His name alone conjures dazzling visions of dream-logic wonder and colourful melancholy. He is, to all intents and purposes, the...

Posted by: Benjamin Hiorns
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Inspiration

Alpro’s global redesign emphasises flavour #BehindTheBrand

According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...

Posted by: Creativepool Editorial
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Inspiration

Should brands be giving freebies to influencers? #PredictionsMonth

Depending on who you ask, influencers are either a blight on the media landscape or the “most organic and transparent way to bring new audiences to your brand”. I, as ever, fall somewhere in the middle. I appreciate the appeal of somebody...

Posted by: Benjamin Hiorns
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Leaders

#MemberSpotlight on Creative Director John-Louis West

With a background in print design and advertising, John-Louis West has over 20 years of experience as a design consultant, which places him at the intersection of business, digital, graphic design, and motion graphics. We caught up with him this week...

Posted by: Creativepool Editorial
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Features

Colours You'll Be Seeing Everywhere This Year #PredictionsMonth

Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on filmmaker Frederic Tschepp

How did you get into the industry? I started making films when I was quite young, maybe 10 or 11 years old. A neighbour worked at an adult education centre in Peckham and could borrow a VHS camera they had there for me and a few other kids on the...

Posted by: Creativepool Editorial
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Workshop

Intercepting the genius loci for Campari #BehindTheBrand

Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...

Posted by: Creativepool Editorial
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Industry

#MemberSpotlight on Creative Director Marc Posch

How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...

Posted by: Creativepool Editorial
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Features

Creative Resolutions for 2024 #YearInReview

As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on Henrique Favery, Founder of Buu Digital

How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...

Posted by: Creativepool Editorial
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Industry

The Hype Cycle of Generative AI Will Plateau. What Happens Next?

Gartner’s hype cycle of a product or service begins when it’s new, shiny, and all the rage. The market buzz increases, and people can’t stop talking about it. Quickly, it hits the peak of inflated expectations. As the interest and...

Posted by: CARMA

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