Displaying 1 - 36 of 40 results
The intersection of AI and sustainability is reshaping ad land, offering new ways to reduce environmental impact while enhancing campaign effectiveness. For those who have seen the writing on the wall for a while now, this is a necessary next step...
Posted by: Benjamin Hiorns
Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...
Posted by: Creativepool Editorial
Post-truth is, when taken on its own terms, is a pretty terrifying concept. Without the truth, the objective becomes subjective, and facts can be acknowledged or ignored based on personal bias. What you’re left with is the cultural and...
Posted by: Benjamin Hiorns
The cruelty of killing fox cubs for sport is highlighted in a TV sports show parody created by Engine Creative in one of their first campaigns under their new House 337 banner. The campaign was conceived for Keep The Ban - a non-profit organisation...
Posted by: Creativepool Editorial
Unless you have a little kid with an interest in horseriding games, you may have not heard of Star Stable before. It was our case when we were approached by Star Stable with a much interesting story indeed. Before Star Stable arrived in 2011, no one...
Posted by: Creativepool Editorial
This may be the most colourful and lovely identity you'll see today. Once known as Freaks of Nature, dairy-free dessert range Over the Spoon has recently relaunched with a new identity by strategic branding agency Robot Food - and we're loving the...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
The Full Service/Jelly London - The Climate Coalition Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool Editorial
OurCreative - Brexit Wine 52:48 (concept) In 2015 Great Britain held a vote to leave the European Union. The outcome was a 52/48 split in favour of leaving. OurCreative decided to spin the divide into a bittersweet celebration, creating 52:48. The...
Posted by: Creativepool Editorial
BBC Creative - The Apprentice With The Apprentice returning to our screens this autumn for its 13th series, BBC Creative has worked with the team to produce a trailer showing Lord Sugar’s no-nonsense approach is as vibrant as ever. Watching a...
Posted by: Creativepool Editorial
McCann London McCann London has hired the dynamic creative team behind the multi award-winning Freedom Brewery campaign; Will Cottam and James Crosby. Joining from CHI & Partners, where they spent 4.5 years, Cottam and Crosby produced work for Lexus...
Posted by: Creativepool Editorial
Edit_ - Constellation The Manchester-based brand consultancy Edit_ , which was founded in January by Karen Hughes alongside Khadija Kapacee, both formerly of brand consultancy True North, has designed the place branding for a local enterprise...
Posted by: Creativepool Editorial
The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...
Posted by: Creativepool Editorial
Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...
Posted by: Creativepool Editorial
Native James Hilton (left), the Co-founder and Chief Creative Officer of AKQA, has joined Native, the industrial design specialist studio, as Co-Chief Creative Officer. Native, which aims to build “transformational physical and digital...
Posted by: Creativepool Editorial
Isobel Following another year of record growth, creative agency isobel has appointed Rob Forshaw and Daryl Fielding as non-execs to support the agency’s senior team as they look to further accelerate their growth in 2017. Forshaw, who is an...
Posted by: Creativepool Editorial
To celebrate the clocks turning back an hour yesterday (October 30) and giving us all that merciful extra hour in bed, Saatchi & Saatchi London literally turned Piccadilly Circus yellow! The ambitious OOH activation was in support of the Marie Curie...
Posted by: Creativepool Editorial
London Pokémon face deportation Pokémon citizens of the UK faced deportation this week in a flyer campaign by creatives to raise awareness for immigrants' rights in the wake of the UK's vote to leave the European Union. The flyers, which...
Posted by: Benjamin Hiorns
A vessel said to be the world's largest aircraft has left its hangar for the first time, in preparation for a test flight. Perhaps even more notably, the aircraft in question also quite closely (and hilariously) resembles a large, human posterior,...
Posted by: Creativepool Editorial
On Thursday 23rd June, Salford based company Bearded Fellows Creative Studio won Best Micro Enterprise at The Big Chip Awards. The accolade marks the company’s third award win in six months, following wins at The Prolific North Awards in May...
Posted by: Bearded Fellows
The Co-op officially launched its Summer TV campaign this week, and it's a bit of a corker! “Be as unpredictable as the Summer” from Leo Burnett is kicking off with a 40-second commercial, accompanied by four 10 second ads, which together...
Posted by: Creativepool Editorial
BMB - New Balance You Are Your Toughest Opponent In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we...
Posted by: Benjamin Hiorns
RKCR/Y&R RKCR/Y&R has hired Tamsin Djaba as Strategy Partner as part of a realignment of the management structure at the agency. She joins the agency from Droga5 London where she worked as Strategy Director. At RKCR/Y&R, she will be responsible for...
Posted by: Creativepool Editorial
If you're a habitual listener of local radio, you may have noticed something troubling in recent years. As it stands, Independent Local Radio in England is neither independent nor local. Following a series of acquisitions and mergers, just a handful...
Posted by: Magnus Shaw
For the last 10 years, Park City, Utah has been home of New Frontier Festival. A Sundance Institute exhibition of films and new-media art that explores and pushes the boundaries of conventional cinema. New Frontier provides the highest level of...
Posted by: Kate Lewin
The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...
Posted by: Benjamin Hiorns
A crack architectural team has converted a heritage-listed church in Bedford, England, into a gorgeous, modern theatre with a new curved timber and glass foyer bar. The Quarry Theatre at St Luke's occupies a previously unused Moravian church and...
Posted by: Creativepool Editorial
Digitas LBi DigitasLBi has promoted creative strategy director Nic Howell to the role of head of creative strategy. The promotion follows the announcement that former DigitasLBi creative strategy head Ed Beard is to become chief strategy officer at...
Posted by: Creativepool Editorial
In a move some might see as a little on-the-nose and others might see as a pretty decent fit considering his “Party rocking” reputation, former LMFAO DJ Redfoo (known as Stefan Kendal Gordy to his loved ones) has been named as the brand...
Posted by: Creativepool Editorial
Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. This is achieved by making sure their organisation's advertising and marketing activities send out the right image. Key...
Posted by: Creativepool
Whilst male beauty products and classic novels might not appear to be perfect bedfellows on paper, the award winning Bulldog Skincare For Men brand have put together a genuinely unique gift concept that brings together the worlds of skincare and...
Posted by: Creativepool Editorial
TBWA Media Arts Lab recently launched a star-studded new campaign called “Nature Is Speaking” for Conservation International (CI), the nonprofit environmental organisation based in Arlington, Virginia. The bold and cinematic ads, which...
Posted by: Benjamin Hiorns
The Ad Council, North America's largest PSA producer, announced yesterday at its 61st Annual Public Service Award Dinner, which is to be hosted by comedian and satirist Stephen Colbert, will be honouring FedEx chairman and CEO, Frederick W. Smith....
Posted by: Benjamin Hiorns
After 10 fulfilling years at our offices in Shelton Street, Bulletproof has moved - to 10 Bedford Street in Covent Garden. Following an extensive search in central London, the Bedford Street office was the firm winner offering Bulletproof both space...
Posted by: Bulletproof
The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...
Posted by: Benjamin Hiorns