Samsung
Surrey
ABOUT
KWorld
When we talk about Samsung, we talk about innovation, rich history,pride, unbelievable products, relentless ambition and uniqueness.I was tasked with articulating the Samsung story and visualising it ina memorable way to embed it in today’s culture. Creative excellence,craft, fantastic and anything but corporate are the key components ofthis work.‘K World’ was then born, using Korean design and heritage influences,integrated with Samsung brand principles and brought to life, in this instance, through merchandise for internal use.
Back to Samsung - KWorld project
Hugh McGahern
3d artist, Freelance
United Kingdom
Rajeev Karemane
Lead Product designer, Freelance
India
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom
Sumbal Malik
Graphic Designer, Brunel University
United Kingdom
Georgine Tucker
Graphic Designer, Made by Georgine
United Kingdom