ABOUT

The World Gold Council is the market development organisation for the gold industry. It works across all parts of the industry, from gold mining to investment, and their aim is to stimulate and sustain demand for gold.

As part of the WGC’s brand evolution, I worked with FutureBrand to develop this ‘digital first’ brand toolkit that would be the platform for all future brand communications.

The image above gives a visual overview of the new brand assets including the logotype development, the new colour palette, new fonts, technical data visualisation and brand imagery.