ABOUT

Problem
Hotelsdotcom wanted to source photography to align with their new brand guidelines and ignite their #WeWhoTravel hashtag on Instagram, engaging established travellers with the brand.

Insight
Photographers on Creativepool have a real eye for #AccidentallyWesAnderson, symmetrical photography.

Idea
Creativepool would host a competition for global members, encouraging them to share their city-centric photographs from five key markets. These photographs would be shared with credit on the Hotelsdotcom Instagram, with up to £1,500 fee available for the exclusive global license.

The Brief
Submit your city-focused travel photography that shows how inspiring and rewarding travel can be for your creativity.

Results
Over 1150 photographs submitted, 78 photographs shortlisted, five winners, 300% increase in #WeWhoTravel Instagram posts, 87.2k reach and 3.8k engagements for featured photographs.