PKF is one of the UK's leading firms of accountants and business advisers, which specialises in advising the management of developing private and public business. We pride ourselves on creating and sustaining supportive relationships where objective and timely advice enables our clients to thrive and develop.

We have more than 1,200 partners and staff operating from 19 offices around the country; wherever our clients are based we can offer local expertise backed up by the resources of a national firm.

PKF (UK) LLP is a member of the PKF International Limited network of legally independent firms with around 15,000 people working out of 400 offices in 120 countries, and an overall turnover of approximately US$2 billion.

London

With over 40 Partners/Directors and 450 staff it is the largest of PKF's UK offices and offers a full range of services including business advisory, corporate finance, corporate recovery, insolvency, forensic and taxation, with clients that vary in size from start-ups to multinational groups and high net worth individuals..

Business Development

The business development (BD) department plays a pivotal role in shaping and driving the Firm's growth. It is responsible for all sector and service line business development campaigns, tenders, client service reviews, e-communications, PR and features an in-house design team.  This role is based out of our London office but sits within our National Business Development Team and will support key priorities and projects for the Firm.

The Role:

We are looking for a Digital Marketing Manager sitting within the Business Development team and based in our London office

Principal duties and responsibilities:

• Strategic digital marketing planning and management of the firm's electronic marketing budget.
• Proactively working with BD and other stakeholders to identify how campaigns can be promoted effectively across all digital platforms - web, e-mail, social media etc.
• Acting as the digital marketing expert within the business, ensuring that BD and other key decision makers in the firm are aware of key digital marketing developments.
• Analysis of website usage statistics, using the data to identify opportunities and areas for improvement.
• Managing the firm's approach to social media for business development purposes including frequent travel around the UK branches to provide training on LinkedIn.
• Managing the firm's email marketing platform including, strategy, awareness and implementation of best practice, management of workflow, editing copy, approvals and stats analysis.
• Overseeing of new website project, includes adding and updating content, ensuring the site is as usable as possible, identifying and implementing site enhancements and writing effective copy.
• Communicate technical information to non-technical people at all levels in simple, jargon-free language.
• Management of newly developed eCRM system including managing future rollout phases as well as identifying areas of further development.

Skills / Experience:

• Demonstrable understanding of basic HTML.
• SharePoint experience; useful though not essential.
• Understanding of business usage of social media.
• Ability to manage internal and external assets.
• Understanding of branding and communications.

Key Competencies:

• Delivering results and meeting expectations;
• Strong client service skills;
• Planning and organising - able to manage many projects simultaneously;
• Attention to detail;
• Applying expertise and technology;
• Entrepreneurial and commercial thinking;
• Formulating strategies and concepts;
• Presenting and communicating information.

PKF Skills & Behaviours:

• Technical expertise
• Growing the business
• Building relationships
• Developing self & others
• Leading effective teams
• Delivering service
• Achieving financial results
• Managing risk & decision making