ABOUT

I was Lead Producer on the account and required to produce the following campaign elements:
- Shoot production for 6 x videos (5 x 30”, 1 x 60”)
- Outdoor (48 sheet)
- Rich media takeovers (YouTube Masthead and MSN Billboard)
- Standard media

Key Responsibilities:
- Negotiation of contracts with owners of video content for the use of the projection footage
- Full scoping, budget control and establishment of project timelines
- Close collaboration with the production company, media agency, ad servers and media owners, re-toucher and Clearcast